hey lovelies - how's your week?
do you guys know the feeling called "the-morning-after". A night out with to many shots, and some signs which look like you've had a crazy night! "The-morning-after"-feeling is about - you have no idea what happend last night so you "can't remember a fucking thing". Honestly, probably everybody knows that notorious feeling : ) we're guilty too!
exactly the same happend to Michael Koppelstaetter and Guideon Day, the heads of c.r.a.f.t.-jeans at a cosy alpine pasture somewhere around Schwarzenberg. so tadaaaa - the name of c.r.a.f.t. arose in the B.W. (yes, yes, yes - we're proud again to be B.W.'s)
if you haven't seen a original c.r.a.f.t. - jeans yet - have a look at KATE MOSS - yap, we're talking 'bout the real Kate Moss - the fashion icon kate moss - the top model kate moss. since kate loves to wear a c.r.a.f.t. jeans as a everday masterpiece - the brand became popular.
here's the story:
Once upon a time whilst searching for solace and inspiration amidst the natural wonder of the Austrian mountains two experienced designers from opposing leading fashion brands happened across each other and Schnapps ultimately ensued. Whilst under an alcoholic/ mountain air haze the group came across a third party, a lovely girl with a certain edge and noticeably beautiful body. She strummed Rolling Stones songs on an old electric guitar for her companions and even more Schnapps was consumed.
The next morning the girl had disappeared and the boys could barely remember a thing but the group were more than excited about the gorgeous character they had come across and hence were inspired to create a jeans-line for individual, hot looking girls and women with the right amount of rock’n’roll soul, just like her!
So the outcome of this “chance meeting” of distinctly European design folk was that the mission was completed and inspiration was found. The group formed a solid friendship and new business relationship. To this day they may not remember the events of that wonderful evening but to top it all off they even found a brand name “C.r.a.f.t - can’trememberafxxxingthing”!
Well - WE'RE TOTALLY IN LOVE with c.r.a.f.t. jeans and their philosohpy
If you want to know where you can buy the most MOSSY jeans - visit their
site!
go, go, go - we're also going to buy it
GET C.R.A.F.T.Y. - a real B.W. story!
